2023 SMPS Marketing Communications Awards
The P2S Marketing Team is proud to be recognized as a finalist for the 2023 SMPS Marketing Communications Awards (MCA).
Our team received a Merit Award in the Social Media category for our Culture-oriented Post Strategy. Our winning strategy highlights our approach to improving audience engagement and driving traffic to the website by increasing our emphasis on company-culture posts.
The new strategy involves congratulating individual staff, recapping company events and highlighting volunteering/charity at an increased rate. Our efforts have resulted in increased key metrics across the board, including link clicks, comments per impression, and engagement per impression.
Learn more about our showcased strategy here.